Quick Answer: SFS (Shoutout-for-Shoutout) groups can be useful when you’re starting out and don’t have any marketing channels set up. However, once you start bringing in traffic from social media, SFS can become more of a burden than a benefit.
What is SFS and How Does It Work?
SFS (Shoutout-for-Shoutout) is a promotional method where OnlyFans models exchange promotions by featuring each other in:
- Mass Messages – Sending a message to your fans promoting another model.
- Profile Links – Adding another model’s link or handle to your profile.
- Pinned Posts or Stories – Sharing another model’s content to your audience.
In theory, it sounds like a good way to cross-promote and gain new subscribers, but there are downsides you need to consider before joining SFS groups.
The Pros of SFS for OnlyFans Marketing
✅ Great for Beginners – If you have no audience yet, SFS can help you get initial exposure.
✅ Leverages Other Models’ Audiences – You can tap into another creator’s fanbase and get new subscribers.
✅ No Upfront Costs – Unlike paid promotions, SFS is free (aside from your time and effort).
The Cons of SFS (Why You Should Eventually Stop Doing It)
❌ It Requires Spamming – To keep up with SFS agreements, you’ll have to send mass messages promoting other models, post about them on your profile, and even pin their content. If your fans feel overwhelmed by constant ads, they might unsubscribe.
❌ You Promote Competitors to Your Own Audience – Every time you promote another model, you risk losing fans to them. If their content is similar to yours (or better priced), subscribers might cancel your subscription and follow them instead.
❌ It’s Less Effective Once You Have Organic Traffic – If you’re already getting subscribers from social media, Reddit, Twitter, or TikTok, there’s no need to rely on SFS anymore. At that point, you’re better off focusing on your own brand and marketing strategies instead of giving away your audience for free.
When to Stop Doing SFS
You should consider stopping SFS once:
✔ You’re getting traffic from social media or Reddit.
✔ You have a steady subscriber base without needing shoutouts.
✔ You don’t want to flood your fans with ads for other creators.
At this point, instead of sharing your audience, focus on building long-term fan relationships through personalized engagement, content strategy, and social media marketing.
Final Thoughts: Should You Join SFS Groups?
SFS can be a useful tool for new creators, but it’s not something you should rely on forever. It involves spamming, sharing your audience with competitors, and promoting other people’s content instead of your own.
If you’re just starting and need exposure, it can be a decent short-term strategy, but as soon as you start getting organic traffic, drop SFS and focus on your own brand.
Want to learn better OnlyFans marketing strategies? Check out my other posts:
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